Bo Voyages

Journalist Why "BO VOYAGES"? Brahim OUAKHIR. Ours is an entirely family-run business, and it's a happy coincidence that my initials sound to French ears like "beau" - a sort of guarantee of a beautiful trip! JPJ When was BO VOYAGES founded? B.O. We started out in 1989, with the aim of providing a complete travel service, catering for incoming visitors and for holidays outside Morocco. Current trends have made the import sector by far the busier of the two. Our main goal is to offer visitors a welcome in keeping with their desires and budgets. We get them excited about the beauties of Morocco and provide information on the cultural, social and economic resources our country has to offer.		J How is your firm structured? B.O. We have about thirty permanent staff, of whom 20 work in our Agadir offices, sharing the delicate tasks of welcoming visitors (individuals and groups), traffic and... multilingual book-keeping. Our employees all have concrete experience of foreign countries. Their job is to ensure that every precious minute of the visitor's stay is a complete success. We insist, for example, that all members of a group speak the same language. J How do you transport your customers? B.O. In parallel with BO VOYAGES, we have created another family business devoted to surface transport, GAMA TOURS, which has a fleet of air-conditioned mini-buses,
«Our main goal is to offer visitors a welcome in keeping with their desires and budgets.»
mini-coaches and coaches. We are therefore able to keep track of the flow of visitors and guarantee them the greatest possible comfort and flexibility. J Who accompanies your customers? B.O. We host individuals and groups from all over the world, in addition to organising "made-to-measure" holidays. So we need first class guides who master as many languages as possible. All our guides are officially registered, of course. They are selected on the basis of their general culture, hospitable nature and sense of initiative. The same is true of the reception staff, who deal directly with practical details in the hotels which accommodate our customers.		J Agnès Ouakhir, you are responsible for managing BO VOYAGES. Is it difficult to have to be constantly adapting to new cultures? A.O. This doesn't pose any problems as we know our partners well. Over the years, we have built up a network of companies with whom we collaborate in perfect harmony. In complex international operations, it is essential to work in a climate of mutual confidence and respect. So we rely on a certain number of partners with whom we know we can work perfectly, for the greatest benefit of the customer.